I'm not sure we need the Jaws theme specifically, I'm 51 and I can't remember much about the movie or characters beyond the "bigger boat" quote, and the younger someone is the less they'll know about it.
So, why not pick a more recent shark movie IP? Why not partner with Discovery and make a "Shark Week" pin? When I was a kid Shark Week was a major event to look forward to each year. Deep Blue Sea is more memorable to me than Jaws. Sharknado? The Meg? Just make an unlicensed shark theme?
I mean, clearly a lot of us think a shark attack theme would work but I don't know that it has to be Jaws in particular.