I see Stern trying to break into the secondary market in multiple ways here, and trying to take a piece of secondary game sales.
Lets say Stern sells a Back To The Future pro for $6,400 and includes an "activation fee" in that price, with 6 months of Stern Insider connected. It has OTA updates, new code, online connectivity, all your dreams and then after that it's $10 per month per game to maintain the new features.
Lets say that I then sell Back To The Future to you for $6,000 a year down the road because I want to buy Weird Al's Polka Party. I don't want to keep paying Stern $10 per month for a game I no longer own to maintain the service and/or any expansion packs they may have sold me so I go to Stern.com and cancel my Stern Insider connection for Back To The Future. You suddenly lose the new code you had, and it reverts to a previous state. Now in order for you to unlock the features you have to pay a $100 activation fee and pay $10 per month. You also have to rebuy and new code or expansion packs I had previously purchased.
This is a very slippery slope.