Quoted from maffewl:Theme is a double-edged sword. It will make some interested in a pin without any knowledge of gameplay, and overlook some weaknesses. And it will make others under value a machine and ignore its strengths. This is the case even with a generic theme. Some people hate martians for example. That’s why Stern and other manufacturers look at their customer base and pick a license with the widest reach for the best value.
For me, the double edge sword, would be a game like star wars. I was really excited and the game was a huge disappointment. Code wise, it's an interesting game. The playfield layout and art work were very disappointing. It made me hate the game because I wanted more from a big name like starwars.