Quoted from PinMonk:Ok, maybe it'll be called something other than a vault, but that's essentially what Spike LotR will be. For the sake of simplicity, vault is the easiest thing to call it.
I'm not comparing busted-ass LotR prices to a brand new enhanced vault, but even broke-ass LotRs go for 5k-ish. Nice regular ones are 7k and up, and LEs go for $8-10k or more. When you see secondary market pricing like that, it's an opportunity - CGC has made a whole business out of it.
Gomez isn't stupid. He's seen the prices going crazy over time, and that pin is his baby, so an enhanced Spike LotR vault would be a great success, especially in light of the dud sales year Stern had in 2019 and the really poor start for 2020 with Stranger Things underperforming and a surprise re-vault that literally NO ONE was looking for. That, and the new very expensive LotR Amazon series coming. The marketing synergy will be about as perfect as you could want if you're Stern and have a revered game with a proven ruleset you can upgrade to refresh it and sell along with the show launch.
Stern needs to be careful with the vaults. Vaults compete with their original pins on the secondary market. This creates more supply which eventually reduces the prices of pins on the secondary market. Take a look at the price of any popular Stern pin machine before and after a VE was announced. Also look at the price drop of NIB pins that are being sold a few months after being bought. You are seeing $500-$1000 depreciation on almost new stern pins. Why buy new when you can buy at a discount a few months later. Collectors specifically and operators to a lessor extent need a healthy secondary market to sell their formally NIB pins. Without a good option to sell these pins, buyers will less likely buy NIB. Stern does need to keep an eye on the secondary market because it does effect their sales.