Quoted from EdisonArcade:AKA "The Dime Store" by my grandmother. Now that's an obscure blast from the past that I'd forgotten about. based in the Northwest
We never had a "Dime Store" but ours was 'The Stationary Store" where you'd buy your cards for all occasions, but there was a small toy section that I bought everything from Wacky Packages to Matchbox cars to The Super Elastic Bubble Plastic mentioned above.
What was funny is right around 1968-70 they turned a section of the store into a "Head Shop"...no drug paraphernalia was sold, obviously, but they went heavy on the Love Beads, Black Light Posters, Glo Paint, Incense and other cool things. It was Spencer's Gifts before there ever was one. Believe it or not, it was kind of innocent stuff, no where near the stigma of stores that sell it today....