Does anyone know exactly which Rockwell company or division of the Rockwell conglomerate was contracted with Gottlieb?
I suspect this division may have been tied somehow into industrial automation. The leading industrial automation company in the late 70's and 80's was Allen-Bradley and wasn't purchased by Rockwell until 1985. Westinghouse, GE, Reliance, Rockwell, Allen-Bradley, etc. all had divisions in the factory and industrial automation space, and they each had their quirks about how things were done.
Based on my own personal experiences with industrial automation systems, which are far more complex than a pinball machine, I would be curious to know.