movie themes seem to always be what's coming out. If they wanted to go retro, and go best bang for buck, here's the top 250 movies of all time:
http://www.imdb.com/chart/top

#4 - Pulp fiction
#10 - fight club
#18 - forrest gump
#19 - matrix
#40 - alien
#57 - aliens

Seems to me, an aliens trilogy or a Tarantino theme would go over well (Skit-b should just do aliens, would be a perfect compliment to predator)

World-wide product recognition

I always wondered if a completely sponsored pin could ever work (rollergames was coincidence), like the spurlock movie:
the_greatest_movie_ever_sold-960x638.jpg

I'm talking about a completely paid for pin (or heavily reduced) by allowing it to be littered with advertising (has to spend so many hours in a public location).

With that said, JJP is rumored to be making the 3rd pin a non-licensed original title (still have to wait for hobbit to be released)

This multiball's got a lot of pickup!

Match sequence: "If you say no, elwood and I will come in here for breakfast lunch and dinner, EVERYday of the week"

No match: "Well then, I guess you're really upshit creek"

Ball save (bridge jump scene): "You don't like it? Nah I don't like it"

GI lighting goes off during a mode - James brown says "Do you see the light? YES!" *GI lighting comes back up*

Video mode - Mall scene (avoid cops, steer around stores) "Pier one imports! This mall has got everything"