Who cares how they are being sponsored? Who cares if Zach is doing it to help his business? People do realize that for some folks, pinball is more than just a hobby where you drop a few quarters and then go on Pinside to bitch about stuff right? For some people it is a business.
Many people on here seem to think that everything everyone does for them should be for free, and every pinball manufacturer should limit their profit to the bare minimum so as to give back to the poor, hungry huddled pinball masses. Sometimes I think the hobby needs to get over itself.
As for Kaneda, he has his own agenda, which is to feed his ego. That's fine, but doesn't make him better or worse than anyone else with a mic.