The trap doors are those three flaps in the middle. No idea how many they made as there isn't much in the way of info on this era of Williams.
It is unique as it is one of the few Williams that Gottlieb's house artist Roy Parker did the artwork on.
But usually multi-player games from this era don't fetch as much money as the single player games. However it's relationship with Funhouse might make it an exception. Like I said, it's the only one I've seen for sale and I've never seen one in person, and without pics we still haven't seen it.