I like the Hitchcock idea- but maybe ‘The Magic of Alfred Hitchcock’ or ‘Alfred Hitchcock Presents’ - big silhouette on the back glass. Famous B&W stills from Psycho- The Birds, etc. and each mode is a different famous scene from one of his iconic films.
Also- in the horror vein- we need a new Nightmare on Elm Street pin. Also a Friday the 13th and a Halloween pin. Also- a Universal classic monsters pin- not cartoony. Black and White. I’d be all over that