I have friends over occasionally. The problem isn't that people don't like this stuff.
The evening starts with "wow", all smiles and even a few "holy $hits!".
As the night goes on, I always hope that nobody asks me the question, maybe I'll get lucky this time.
Then finally somebody asks "So how much does one of these cost?".
I reluctantly answer, and then the jaws drop and the staring starts, and I try to justify it somehow.
Prices are too high.