Quoted from RCA1:Problem with this is that people already can't figure out "Push to Start" and likely don't want to see or read instructions to play a game.
Although I do agree that deep-deep-deep code and mega modes is not the way to attract newbie players.
This is a problem at a barcade that I go to. I enjoy helping others and don't mind showing them which button to press to start their game, but it is quite a silly issue.