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Quoted from flynnibus:Stern's marketing is being generous with the term 'we'. It is 'we' as in the people.. but not 'we' as including the company Stern Pinball. The people came from DE.. but not the company itself.
First rule.. never treat marketing as if it were an encyclopedia.
They are different corporate entities, but really, the same company, just sold and renamed a few times.
Stern Electronics -> Data East -> Sega -> Stern
Quoted from flynnibus:Not in a real straight line tho.. the SEI heritage is a bit of a break.. and I had that on my mind crossing wires with DE when I made my post. DE->Sega->SPI is much cleaner and linear in terms of assets and leadership (Gary & Joe). So I had my wires crossed a bit.
<shrug>. Don't know the entire timeline and the intricacies of how each corporate changeover was structured (buying assets, corporate name changes, etc). Time break aside, from what I have read Data East pinball was formed from the assets of Stern Electronics, Gary was in charge of both, so there is some continuity there. Close enough imo.
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