1. With most arcades shut down, people that grew up playing in one now have disposable income and recreate that experience at home. Games that you loved dumping quarters into you can now fulfill your adolescent fantasy and buy one.
2. Virtual Pinball has stroked some of those old fires and created new ones.
3. People are being reintroduced to pinball and arcade machines by going to shows. It is not a coincidence that the popularity of shows have increased the same time as the pinball resurgence. Every show that I have gone to has gotten bigger and bigger each year with new faces.
4. It is a hobby that has more than 1 facet. You can play, mod, tinker, trade and collect. It hits on multiple levels.