I think they somehow created a game about Octoberfest which appeals to any age. Octoberfest which is normally associated with people in Lederhosen, bad music, college kids getting drunk, and women with huge chests. Well at least that is what I view it as but they avoided that mess and made it probably the best theme I would say for a family since like Dialed In. I knew they were going to pull it off when it was first rumoured and told Joe Balcer this at Pintastic. I only made 1 request however and told him to "don't be afraid of the pc culture and it's ok for women to be large chested BUT make it respectable". He laughed about it and agreed and again that just makes the game even better instead of a parody theme like "Woah Nellie".
The gameplay alone is a vast, very vast improvement over Houdini. Houdini is an ok'ish game but would have been much better if 1 or 2 ramps/shots were removed. Too much clutter and you have Williams Indiana Jones full of tight shots. They also have a "thing" in the game to entice you to play. Usually it's a bobble head or small toy but with Houdini it was the catapult. In this game it's that crazy wireform. Simple design but makes you say "oh wow cool look at the ball do that thing under the glass".
Oh and I also think they will sell a ton of them. This is the bread winner for them.