1) Low single digits. Their net profit is razor thin.
2) You often can. But you don't -want- to because you want lots of things from lots of farmers at once. As where with pinball, you're typically buying one game at a time which could easily be done with "the farmer".

Whenever someone asks the OP's question, it's very interesting...and telling...to see people's responses. "No one knows, and you're an idiot...or greedy...for even asking".

You're the second person in this thread to suggest dealers can't sell below MSRP, but they do all the time. Is this what you're eluding to when you say "try and follow"? Does anyone know the actual rule, if there is one, that Stern has dictated to distributors?

Yeah...but most dealers (including the biggest, most prominent ones) are advertising $9699 MSRP Stern Premiums for $9499. That's kinda my point. It seems like more often than not I'm seeing them advertised for less than MSRP. I feel like if a rule really existed they wouldn't be doing this. It feels more like an urban legend.