It's mostly a PR problem. They simply need to hire a 'social media intern' or some savvy gossip girl to organize and blast out communications, texts, tweets on all titles < 2 years old.

A. {Game Title} code status =
1)Good news, we are still updating this title. Next release scheduled for 11/20/2013 -- deadlines subject to change. Thanks for your patience as we are hard at work on making your game fully feature functional and bug free!

2)Thanks for checking in with us, at this time our team feels the code for your game is quite solid. Last release was 08/10/2013 -- please feel free to contact Stern support if you identify any bugs/issues/or glaring omissions. Thanks!

B. {Game Title} coming features & fixes =
1)The feature list slated for the next code release date (11/20/2013) includes these key improvements to your game!
--List all planned "release notes" here--- some features & fixes subject to change