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indiegogo is a Kickstarter competitor. they are both 'well known' here. its for people raising money for making produo
I've only heard of gofundme used for actually giving people money to support them in more social cause situations..i.e. donations / you don't get anything in return.
if you want people to be able to find your startup and give you money in return for pre ordering a product.. the biggest players (most eyeballs) are kickstarter and indiegogo.
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