Quoted from Law:
Definitely the first thing I thought of! Actually, I missed the whole "No Fear" brand thing and thought the game was actually based on just the energy drink line until very recently.
I have a can of this in my fridge that I got from the U.S. while at Expo 2 years ago
I will crack it open when the first game comes off the production line
Whether or not I drink it after 2 years is another matter ...