I think most of us can agree that a brand new pinball machine is fun to shoot and we want to play one, with some exceptions. Wanting to play a new machine doesn't make it great, however.
The question is, are you willing to spend $12K plus shipping and tax to put this in your home... where you would be willing to spend $9K on a GZ or something similar in the market.
I'll put $1-$2 in anything I haven't played and play it all night... but the true testament is if I buy one for my home.