I'm afraid it's going to be a up hill battle for them starting out from scratch. Look at the battle that JJP had ( and still has ) and he was already in that industry as far as sales knowledge , connections and even operating capital and borrowing power that he has accumulated over the years with his other businesses in the field.
I wish Vonnie Pinball the best of luck though. More power to them. Be nice to have a pinball company just 90 miniutes down the road from me ! I will have to try and look you guys up the next time I'm down around your way.