The following is from a post made on reddit earlier in the week:
Well, this announcement was supposed to coincide with TILT Pinball Bar in Minneapolis, MN moving to our new, much larger space (more on that in a second), but some lawyers had very strongly worded alternate opinions.
TL;DR - TILT Pinball Bar is no more. We are now LITT Pinball Bar, same owners, same staff, same location (for now), same awesome everything except for the name.
Long story long, the pinball location formerly known as TILT Pinball Bar was contacted by lawyers from a company called Nickels and Dimes Incorporated, who operate amusement centers around the US under various permutations of ‘Tilt Studio / Tilted 10 / Tilt Amusement Center’ depending on the amenities offered. They also were issued an overly broad trademark on using the word ‘tilt’ in nearly any capacity back in the early 80’s. They’ve gone after video game manufacturers, pinball locations & arcades like ours that dare to think a word so entrenched in the pinball lexicon would have a legal owner, and be so litigious about it to issue cease and desist letters to us, pinball machine distributors, and even LITT’s friends over at Pinbox 3000 who make DIY cardboard pinball kits for kids and artsy adults. And before you assume that we just blindly opened up a bar without researching potentially competitive names or circumstances like this, the trademark they own for TILT is for “PROVIDING AMUSEMENT ARCADE GAME FACILITY ENTERTAINMENT SERVICES”. Being a bar, and having bar in our name put us into a different category where we thought we’d be safe. We could have fought this, and likely been able to keep the name but you have to realize in trademark battles like this the only people who “win” are the lawyers on both sides. After a protracted discussion with their lawyers and ours going back and forth, the bar formerly known as TILT decided to drop the fight and change the name early instead of agreeing to N&D’s onerously expensive licensing terms or continuing to spend money on lawyers. Kind of hilariously they use a lawyer for this based out of a building in downtown Minneapolis you can see from both our current & new locations, despite Nickels & Dimes Incorporated (fitting name, eh?) being based out of Texas.
LITT’s pouring millions into our next space to create a true destination pinball experience, and that’s just a better use of our limited funds than fighting some legal trolls who feel like they own a four letter word.
Hope to see you all at the new spot this summer! Just had our first 80+ attendee monthly tournament, and looking forward to doubling that at the new place with your help.