excellent interview with roger sharpe on licensing from 2014:
http://pavlovpinball.com/pinball-licencing-101-how-much-why-and-harry-potter/
>>> roger confirms that companies are not paying over $100 per game for most licenses. if still the case, a license for a limited run of 500 games would be <$50,000.
“$100 per machine? I have never done a license at that figure for a pinball machine,” he says. “The profit margins just don’t make sense. All the licenses I have done with pinball are for far less. I would find it hard to believe that either Stern or Jersey Jack would ever commit to spend $100 per game.”
“I have heard that some companies have spent triple digits (i.e. over $100 per machine) for a licence when they didn’t need to."
“Pinball is something of a speck on [the licensors] balance sheets,” he points out. “Even back in the day, the amounts that were generated from pinball tended not to be as significant as the money earned from T-shirt sales or action figures."
>>> roger explains why people fell for HPs alien and DPs TBL:
[the license] gets you immediate recognition and attention, says Sharpe. “Look at Dutch Pinball with The Big Lebowski, and at the positive response Heighway Pinball received when it unveiled Alien.”
But he points out that a good license doesn’t guarantee success. “The license gives you a semblance of credibility whether you are a new or an established company, but you still have to carry it through. A license doesn’t automatically give you credibility, just instantaneous recognition.”