One of my biggest take-aways from the whole jpop story, and what I've learned after handing money over to that numbskull, was to never go against my own business instincts again. If it doesn't add up, it doesn't add up. There is nothing magical about pinball that breaks all the laws of business and profit.
So if whatever you have to share about deeproot is going to make people angry, that is not how you launch a business, especially in a niche market with limited customer base. So this is DOA, and someone else now is going to lose a bunch of money chasing a pipe dream.