In discussion with other past pinball designers (not modern) and industry support personnel offline, all moved quickly away from the potential prospects of employment within Deeproot. There is no reason to tarnish a professional reputation or be grossly entangled in added ruthless strong armed litigations by investors with no experience regarding direct pinball manufacturing (not historical individual interests).
This is not the proper baseline for establishing a pinball company.
This is further referenced by the launch of their website which is completely overwhelmed with worded legalities and no proper referenced aspects of understanding the fundamentals of pinball production. It looks from macro perspective more akin to an attempt to conduct a hostile takeover rather than a desire to integrate into this industry, a typical mindset approach of most corporate maligned attorneys, and highly damages public relations. There are finite amounts of resources and construction tooling available to make pinball games, none of which are inclusive in provisions of large capital income investments, as will be discovered unless negotiated further contracts are successful with less than supportive companies. This also includes immediate attempts to outsource future construction or buy companies outright, which was already responded with a flat out, "no". Providing an estimated NLT 2019 delivery date of an unknown product, no established facilities (presently only a whiteboard of ideas), and no parts contracts is especially risky in the present pinball industry, there was no wisdom there. Who cares if they "won't take preorder money"? Hiding in the dark is not going to promote good faith of the company especially in the long term market, which is stalling. Will the product be even viable and cost efficient when ready to build? Hard to predict, but unlikely.
Less eloquently and stated, "they already pissed off a lot of people", but whether they even care, I do not know.
They already alienated a large proportion of the entire community with their claims, processes, and subjugations.
They unimpressed knowledgeable industry professionals, repeatedly.
I reflect upon experience long before 2011 in periods from 1970-1990s where the industry was more healthy (at points, but certainly not constant) and vibrant, and even those periods were extremely competitive and difficult to those that chose to undertake the challenge.
There is a reminder at least to myself of the old phrase, "a chicken in every pot" here, if a person opts to believe it correctly applies to the pinball aspirations of Deeproot.
The quote, "Sure. Why not?" will haunt this company forever.
These types of situations are cancerous to the industry.
