LOOK OVER HERE, ART!
The hard part about manufacturing pinball is not creating art. Jpop created years and years worth of art (or paid others to do so!) No pinball machine was ever held up from shipping because they couldn't get the art done / right.
The reason I am so pessimistic on deeproot is because they're following almost all the same formulas as the other pinball failures.
They all had a carnival barker/salesperson hyping the shit out of people (Jpop, Barry and Jap, Andrew Highway, now Robert)
They all promised the moon, and shit all over everything currently being made
They're doing this whole deal with other people's money (preorders in the case of the above mentioned, some weird fund management thing with Robert)
They spent that money on stuff that isn't core to their business for 'marketing' (dutch pinball's famous parties, and deeproot pinball sponsoring every pinball tournament from here to kingdom come)
The upstarts that have make it to capture a very small part of the market worked lean and kept their mouths mostly shut until they had something to show (Spooky, possibly Suncoast? No idea if Suncoast is viable or if their game is gonna be any good).
Let's be real, in what way is Deeproot going to 'innovate' such that they can create a better pinball machine than Stern can at a cheaper price? Deeproot is still manufacturing in the USA, still hand assembling the games, still paying expensive software developers and game designers and graphic designers. Oh but they're only selling to US customers so their total addressable market is 50% of what Stern's is. I know the last 10 years of delusionally low interest rates has clouded everyone's judgement over what is a viable business and what is not, but how will Deeproot accomplish this 'better game at a lower cost'?