Quoted from Bryan_Kelly:That's why I don't understand why a manufacturer would show anything BUT they're finished product.
There are reasons for showing early and not showing at all. If you don't show it before going to productionj, you'd better be sure that you've your design and quality is rock solid. You're betting the farm on a big splash and the immediate hype cycle to sell you game.. By showing early, you get great feedback to fix things. I see DR is using Agile and Lean practices and these are key concepts in this school of thought (create feedback loops and pivot/adjust quickly). Down side is that you may dilute the hype cycle but for a new manufacturer I think this is a really smart approach.