Personally, I would stop noodling around, focus on just *one* product, and get that product out the door just to get some income rolling in. It doesn't even have to be a pin--maybe parts, PCBs, mods, decorations, bobbleheads--whatever.
At the rate the company is hemorrhaging money, it would take years to earn back just enough to break even, if at all.
I'm seeing some of the same mistakes being repeated as with the other companies that have collapsed. But, I don't have any money down on the venture, so they can do whatever they want. If they succeed, great. If they collapse, that'll be unfortunate. All the boastful statements and secrecy aren't enough to get me to care too much about what they might be working on.