Quoted from frolic:which would imply a mass-market price, or that was their original intent.
Being the best "value" at boutique pricing isn't a mass-market solution.
All marketing data points to appeal to the largest demographic for a luxury home entertainment device, think TV, entertainment system, pool table,etc., the top price point is, give or take a few dollars is $3K.
To mass market a pinball machine for the "non-pinball" to the mass home market a manufacture would need to:
1. Create a desire for a substantial percentage of the average home owner to want a pinball machine in their home.
2. Keep the price point under $3K.
1. would take a multi media multi million dollar marketing campaign
2. would result in a machine that most people in the pinball community would not consider a "real" pinball machine.
my $0.02