dnaman - Stern are a huge part of the U.K. market, but I think they are a huge part of all markets currently aren't they?
We get games from CGC, Spooky, JJP, Homepin, American Pinball, Team Pinball, etc. but the market gravitates to Stern pricing because, either:
- It reflects true market costs and is correct
- It is the bench for price positioning
If deeproot truly can revolutionise manufacture process, or work at lower margins, or streamline supply chain, or balance their lines more effectively, or reduce warranty exposure, or whatever their way to adapt the MRSP to a lower level, then I believe that bench will move.
It's a funny time for pinball, supply is up, as is demand undoubtedly, but probably not at the same factor of supply - yet from my eyes, pricing is increasing solidly. Economically, this doesn't make sense.