Quoted from Thunderbird:
Hoping that DP comes out swinging with lower pricing than everyone else. This would impress the market instantly and set a new precedence. People are already talking about JJP pricing going up even more. Don’t know how they will sell many machines at even their current high pricing. The used market factors JJP’s high pricing in and is one of the reasons JJP games resale prices are so poor (POTC is the only exception, because of very limited run. Start making them again and watch how fast used POTC games drop in value). DP’s slogan of a pinball in every home, indicates lower pricing. Whomever can beat the price of a Pro, the pinball kingdom is theirs.
Quoted from pookycade:
So unless they are willing to lose money on each sale, or have developed a secret build efficiency process we don’t know about or use cheaper materials then it seems highly unlikely that they will deliver a substantially lower price. Stern can set price due in part to being the market leader but also due to large economies of scale that DR can’t possibly have at this point. It’s why it’s been so hard for these other companies to truly disrupt Stern. Barring some major deep pockets willing to lose money for a while, DR does not have enough revenue to scale up the design and manufacturing process to thereby lower the price below Stern.
Quoted from DS_Nadine:
I'd like to think their innovations will cut costs one way or the other in the (hopefully) long run but yes, I don't think - and Robert even backpedalled to this - that they intend to be generally "cheap" (at least from the getgo but intendedly later); just that the value will always be better.
Quoted from Thunderbird:
Lol, they have already been very willing to lose big money over the past 5 years and have sold nothing. If the market is to be disrupted, it is always through price point. It always boils down at the end of the day to pricing, no matter the product.
Having been a manufacturer on a global scale of between 400 to 500 products, it always was pricing that made the difference, no matter the quality. If pricing is higher than competitors, your product sits on the shelf and collects dust. Maybe a few dedicated loyalist will buy no matter the price, but that is the rare exception.
Citing the above, I'll put forward my own questionable suspicions or predictions.
-Deeproot has an updated Alien ready to go I rekon, P.Bros layout and basis, I guess 6-7k. It adds up. Here are some reasons why I suspect this.
It is worth remembering, people consitently point out how Millions of dollars is being thrown around .... but with the tacked on assumption that it is all being wasted. My assumption is that on the whole it has not been wasted, but invested in various ways. Of course a proportion goes to waste, but I figure most has been put to smart use that has set them up well. Qualifying that for context.
So, there is RAZA as a given. RM says a "higher end game" (more later), but really DR needs Multiple titles to launch, ideally. I'm going with one more Unlicenced and a Third that wants to be a "sell like HOTcakes" Licenced Theme. Alien fits the bill well, demand if done "well", execution would be critical.
Deeproot has been "burning money" for so long... actually I would more realistically analogise to pouring in money, which is great as long as there aren't any gaping holes in the pool. It's invested then, rather than lost. As much as they are due now to stop pouring in money, I do not think they will be planning to MAKE any money for At Least the first year. That would be a long term plan, consistent with what RM has said. This would suggest they will be happy to sell their games for Cost or even Below Cost to produce. I think this explains some of RMs confusing messages re price point. "We're going to make Feraris for Kia costs! (but only for the first 12 months though)". "RAZA is a High End game" . Hmmmm, I'm saying that as a DR startup "Special", he is going to sell you his High End RAZA at Below cost so that you can buy it for Less than a Stern Pro would cost you. Zidware claimants should still be extremely impressed by this gesture. Profit comes much later. In 2022 you may still be able to buy freshly produced RAZA but it might cost you 12k.
"Why would they do that, that is Stupid?, giving games away at cost?". No it isn't stupid. High value games (JJP, CGC, AP level) costing Less than Stern Pro's would Absolutely Fly off the shelves if they are good games. The Pros of doing this would Far outweigh the cons. Just "paying" to steal some market. They rapidly build a customer base. They get their first releases out on mass to get broad feedback or real world test data. People get Good games at a super discount, startup the love. Plenty of DR games go onsite. People get familiar, instant presence. Money actually comes in the door, significantly reducing funds "burn rate". Do this for a year and the first 5-10 releases, be able to make at least 100 games a week to start, with room to expand to demand within months, you're second bigest manufacturer by end 2021.
Now, DR need a Killer licence. Iconic to remember. Something Everyone knows, well thought out layout and ruleset... with Awesome theme Integration. DR also allowed for and encouraged cooperative/contract/colaborative game production. Hw/PB Alien stands out like a sore thumb. "Oh but the Licencing for this would be "prohibitive"!! ".... of the "wasted" tens of millions, well what if RM placed a huge dump at Disneys doorstep some time back, just to secure at their cost/loss something BIG for a first licenced theme? . But if only they had a tried and tested layout and ruleset to tweak slightly??? .... oh, hang on!
Now they could potentially also demonstrate straight up their ability to make games for other companies. A decent feather in their cap for more contracts, if they can pull it off. It would explain the Freeplay store bulging with additional spare parts all the time, that would likely never be needed just for a couple of hundred original Alien. Part stocks should be getting thinner on the ground not getting wider and more available (but note only certain Playfield parts, not so much System electronics). I can see fair possibility of basically the same Alien game with some minor playfield tweaks/improvments, but be essentially the same or better to play. Likewise with rules and assets. If there is no display in the playfield it would almost certainly have to be in the apron centre, it gives half the atomosphere to the game. I think they have piles of them Ready To Go for us$6900 a pop, or even cheaper if DR go for the bigger loss. They'd be gone instantly if they looked/played good. There is a second game for Zidware claimants to be extremely impressed with.
For after 12 months of below cost games .... you want your biggest other things kept for full profit, so it makes sense to hold back Alice in Wonderland and Magic Girl until you are ready to charge full tote odds of 13k for them, and have proven some other DR releases already. Confidence .... Christmas 2021. That way you can also include any updates or fixes to your virgin software and hardware systems, so that these High Priced games are worth as much as possible in value and reliability.
Heighway Alien Re-Loaded september 2020 FTW!
*Not because I want one, I already have one, but because it is an Awesome title .... only pity is there aren't more of them about for everyone to experience what a great game it is, and that it wasn't built on a better thought out platform. The clues point at it being a real possibility, and it would serve their need very well.