Quoted from wrb1977:You have a very good point regarding time, but in this particular case time is not as big of a factor as is with a typical startup. What’s so exciting is I believe they are building everything from the ground up and have the time and financial resources to do it “right” and really change the industry in a positive way. Deeproot pinball is only one future source of revenue for the deeproot family of companies. This group currently consists of four separate companies: deeproot Studios, deeproot Tech, deeproot Capital, and deeproot Funds. Notice the last two. I do not have any first hand information about these companies but am speculating that they are more than profitable enough to support the pinball division for whatever time is needed until they become a profitable entity within the deeproot family.
Yeah the "speculating" you are doing is incorrect. Raising $35 million is gonna give you a long pinball runway.
If they can just start getting games out soon, which appears to be the case, and get cash flow positive at some point, they will have the opportunity to grow into a pinball company that can compete with Stern one day.
It takes Stern 300 or so employees to produce approx. 15k pinball machines out the door each year, and that number is growing.
Scaling up to meet demand isn't gonna be easy, ask JJP. Competition is a great thing!