Quoted from JodyG:
In Roberts last interview, he definitely walked back his earlier boasts about pricing and pivoted to "best value for the money", which tells me these games are going to be expensive. He is also banking on outselling Stern in every way. Can the market really absorb a large quantity of titles at a high price point? I don't think this is possible. $8k, $9k and up is going to price Deeproot out of a big chunk of the market. I think if you want to inflict pain to your competitors, you need to have some games priced below Stern Pro pricing with better features. Selling all of your games at or above Stern Premium pricing just makes you another boutique manufacturer.
Yeah, that's the thing. If someone wants an expensive, limited-quantity pinball machine, then they've all ready got lots of options from Spooky, JJP, Stern (with LEs), CGC, American, and possibly even still Dutch. Not to mention High-End Restorers that sell pristine collectors-quality 2nd-hand pins. What we don't have is someone manufacturing quality lower-priced machines.
What's the most popular model from Stern? The Pro, by a lot. There's a reason for that. The Price. Imagine if Deeproot could offer Premium-level pins at Pro-level prices. They'd make a killing in sales. Now imagine if they could manufacture an entry-level pin for $5000, but with the features and quality (such as it is) of a Stern Pro. They'd make even more of a killing. While a more-packed Premium is a good thing, it's not going to change the market. A better low-priced option would change the market in a lot of ways. Imagine getting a quality NIB pin for cheaper than a used Stern. The ripple effect would bring prices down on all pins on the secondary market.
Assuming that DR can produce in the necessary quantities, in a reasonable time-frame.