The primary issue almost everyone has with TS4 is it’s mechanically barren and lacks satisfying moments. As such, the game is not meant for them. Note there is no amount of money that the game could be priced at that would cause them to buy one. That makes sense to me because there is a mismatch of product and potential buyer. Therefore complaining about price or value is a red herring. Sure it matters, but ONLY to those who want to buy TS4 and are tipping back and forth on whether to proceed.
A secondary issue is the TS4 theme and those who like TS1-3 and do not like TS4, are not the target audience, as they wouldn’t buy TS4 at a lower price. No, there is a mismatch of theme and potential buyer.
The chief reason for 4 to 1 ratio of those who were interested but don’t want one reflects that most people expected a game with many mechanical toys and a TS1 theme, and once they discovered TS4 wasn’t this and they weren’t the target audience, have removed themselves from further considering game.
So the biggest take away is JJP needs to manage Customers expectations. They should have leaked the TS4 theme a month before release. A lesson learned was that not every game a pinball manufacturer makes is for you, there is a target audience. Turns out TS4 target customers veered from previous JJP pool. Everyone that does not like TS4 might like Godfather, Steve Ritchie’s music pin (Van Halen is my guess) or Matrix.
Overall price increase of $1.5k means prices have reached a level where the game better be well integrated, complete and challenging. So going forward, the great sounding licenses will be purchased by those who like theme and there is value.