i think you are asking why order from a distributor (KingPin Games or Pinball Star) if you are going to get such awesome support directly from Spooky. Is that right?
I find that to be a funny question (humorous) as I (KingPin Games) am also the Tech Support department for Spooky Pinball. So, no matter whom your order through (Spooky, KingPin Games, or Pinball Star), you will receive the same awesome support as i will be the one you deal with if there are any issues with the game.
So, what value is added from a distributor? I would say building a relationship with a company that carries other lines of games. I also sell JJP games along with lots of other "game room" games (Big Buck Hunter, Golden Tee, Megatouch, etc) and Joe at Pinball Star also sells JJP, American Pinball, PPS (MMr, AFMr), and a couple of others i believe. At the end of the day, it doesn't matter where you get your TNA, just that you get it!
I hope that answers your question.