Agreed. Part of the problem for me is that the games ship code incomplete to varying degrees. The community has largely come to accept it and purchase the games before they are fully baked with trust that Stern will timely complete the code, which is often the case. But in this case they kept something back, behind a paywall and there wasn't any disclosure that the purchase of options were necessary to unlock parts of the game. Same thing applies for Stranger Things UV kit, it was without precedent that the game wasn't shipped with the lights were needed to unlock all of the features of the game.

Stern's feature matrix typically denotes what you get, and by omission what you do not. For example, if the game has a real mirrored backglass, it's on the matrix but if not then you know it has a translite. Games that include shaker motors, special decals, signatures, special shooter rods, and pieces of old furniture are all on feature the feature matrix. If you don't see those, the you used to be able to figure that your game doesn't come with those add-on's but will otherwise have all of the code and lights.

I'm not saying that there's anything inherently wrong with treating all of these things as options, but they should be disclosed and available from the beginning. It still wouldn't reconcile the high price point of NIB premiums and LE that are missing many options, but at least people would know when they make their decision.