Quoted from ShootAgain:Love the idea and Tony Hawk but Rob Dyrdek is a marketing machine I would use him.
Dyrdek is a douche and under indictment for bid fixing on LA skateparks. If I made pins, I wouldn't touch that with a 10 foot rail. Hawk is too old now. A Gonz pin would get a lot of love from skaters... And he could do all the art in his goofy style.
Paul Rodriguez is the biggest paid skater in history. I bet Mountain Dew and Nike would sponsor the whole thing.
They should base it around Thrasher Magazine. That would be the best IMO. Chocolate/girl would be my pick for a skater line up to base it around, but they aren't a big enough name on their own. A thrasher pin would be amazing and allow for them to incorporate anyone they want.