Quoted from CaptainNeo:mode start insert blinks right for the center ramp. Telling you to shoot there to start a mode. Says it right on the playfield. For Destroy the ring, the 4 arrows are lit. once you get those, it points to the ring. You never even need to look at the DMD. Nothing else is even lit on the playfield to really drive it's point home and keep you unconfused.
I don't always agree with the Captain, but he is right here. My 5 year old daughter played LoTR for the first time, flipped around, shot it into the ring and realized "mode thingy start here".
The Hobbit is a mess for casual and even diehard pinheads; it might be great once you understand what's going on but it does a super crappy job leading you there.