I think Baby Yoda is great for pulling in new players. If it did something, it would keep them coming back. It needn't be Rudy complicated, but whatever. It's good enough for most. Besides people will focus on the magnet whipping the ball around and forget the doll doesn't do anything.
The magnet over the roll over lanes and pops is a simple design, but I think they can do some fun magnet tricks with it. That could wow the novice player, and more experienced players don't have to complain about the magnet tricks sending the ball down the middle.
That area is definitely more interesting than the standard 3 pop and roll over cluster. Let's see how the code adds a level of skill to a relatively safe playfield feature
Overall a lot of the playfield seems safe. The Baby Yoda area, the helmet is almost like a bash toy that doesn't punish the player, a few ways to stop the ball to calm things down, a standard fan layout of 7 shots where most of the shots would appear to have safe ball returns.
Most Brian Eddy games have had big sucker shots/bash toys in them. So this is a bit of a departure. It has the target that raises up and down (fun idea, sorta like a drop target but the opposite?), but it's not exactly like the bash toys in MM/AFM/ST.
Theme doesn't do anything for me, but I'm always excited to pour over a new design. I look forward to playing it.