This industry must get off its ( . . . ) and merchandise its product. We are selling to the public, as well as to the operator and distributor. Our business is a novelty business and it needs new products and new thinking.
https://books.google.com/books?id=ix8EAAAAMBAJ&pg=PA90&lpg=PA90#v=onepage&q&f=false
Plus ça change, plus c'est la même chose!
(If you don't get this post look at the link, this is from a Williams guy from 1960! Love those old Billboard magazines, lots of interesting pinball articles.)