Cheap, local and functional was the only requirement for my first EM purchase. I experimented with a few before determining what games I enjoyed. That may not be the best or easiest strategy these days.
If you can attend the Texas Pinball Festival or visit a local collector that has a bunch of Ems, that is probably your best bet. Play as many games as you can to get a feel for an era and manufacturer you like best. It's all pretty subjective.