I saw that the other day...looks pretty interesting. You'll have to take pictures of the process.

Pretty interesting. Amazing how the pops emit yellow lit rings around the edge when hit and the lights follow the ball down the ramps. Cool technology!
How come Stern, JJP, APB, CGC, etc, etc, etc. can't figure how to do this but a cnc wooden toy design company can? Oh wait, possibly that's not actually real? The advertising company sold them the video and now you as a consumer thinks that this is actually going to happen. Welcome to the visual digital age.

Yeah I’m guessing the yellow pop bumper light is just highlighting them like the pink and blue lights when the balls travels the ramps