Honestly if women were more involved in the design of pinball, and not just the artistic design, but rules and layout and coding there would probably be some different styles of games out there. I look at how pinball has evolved and it keeps changing with the times, but women rarely have influence. I know that there are some women involved now and in the past, not overlooking their input to our hobby.
There is something so pure and perfect about pinball. Sometimes when I am playing an older game and the theme is almost non existent, I feel better about the machine. Themes are so temporary, but I have to admit they cater to males who are the target demographic.