Quoted from Guinnesstime:IMO, there's THEME and there's THEME INTEGRATION. They're different.
Example: Stern Star Wars is just a theme. I absolutely LOVE Star Wars as a theme, but is there anything there that really hooks you into Star Wars? Does it feel like Star Wars (answer is hell no).
Iron Maiden is theme integration. You may not be the biggest fan of the band, but wow, it just all makes sense.
I'd write more but I'm out of beer.
Yes, there's the giant hyperloop toy, the "exploding" Death Star toy, the light up Falcon, the "use the force" outlane ball save feature, tie fighter bash toy, etc. Combine that with licensed music, licensed actor audio and actor video and feels a hell of a lot like Star Wars, lol.