Quoted from timarnold:One of the main reasons we kept coming back to the vacant lot that became the new PHOF when we were looking to get off Tropicana was the proximity to the Famous Welcome to LAs Vegas sign. The parking lot there is jammed with tourists day and night, and those are our peeps. Cheep, low rent, day tripping tourists. Just across from the Famous Sign is also a LARGE private jet parking lot which is also always full. These are NOT our peeps. They come for the high roller dining and entertainment options.
The supply of customers is a classic pyramid. A very wide base of those looking to spend less, and a very narrow top of luxury customers. Since we have so many machines, our SUPPLY is automatically geared for large masses of people, and not to the one-on-one interaction the super rich demand.
We have never hidden from our desire to appeal to the bottom of the pyramid. We will shout it from the highest mountain. Free means a LOT to people in these harsh economic times. The movie theater industry took a very WRONG turn several years ago with a high-end approach to ticket and snack prices by improving seating and offering Sushi or other gourmet items and raising prices to the point it was a 50 dollar bill to take your brats to the picture show.
Most people will never admit that they shop AT ALL on price for entertainment. They claim they just buy what they want and pay whatever. But the reality is that they DO look for a bargain and ARE very tired of constant price increases. The public votes with their wallets and they are still flocking to our attraction.
Sure, we do charge 1 dollar for the newest games, and we have just raised our drink prices 25 cent across the board in reaction to our costs going up. But we also have kept and enlarged our selection of classic 25 cents-a-play EM machines. We think of these our "value-menu". Great old machines priced like back in the day. Combined with the free parking and free admission policy, the parking lot is full.
Makes sense to me. I think its a great plan, and a great location.
You have to think, the perspectives of pretty much everyone here don't really fit into what the majority of your revenue is. Here we are, by definition, pinheads. A fun and cool group to hang around with, but with ideas about pinball that are different than everyone else, which is the majority of the population.
When I am with "non-pinheads" and mention the pinball museum, the reactions vary quite a bit from person to person. A lot of people say, hey that's interesting, pinball is kind of cool. Some just shrug and don't really care. A few get excited about the idea. But, from my experience, when I go in there with some non-pinheads, ALWAYS they have a heck of a good time. They are blown away when they walk in. They run from machine to machine excitedly, and play them. They find one that resonates with them and play it over and over. They go back for more quarters again and again. Its fun to watch this, I really enjoy it. They challenge me to a game because they know I have pinball machines, and when they beat me they love it. I'm not saying I intentionally let them win but maybe I do sometimes .
Meanwhile, the pinheads are off to the side, analyzing a machine because 2 lamps are out and the rubbers are slightly dirty, and the left flipper isn't quite as strong as the right flipper, and its just not as nice as the one they have at home. But we still have fun!