Quoted from SealClubber:To me, what is important about a theme, is how integrated the gameplay is with it. If it is a theme I like, then that just makes the game more fun IMO. For instance, I can't stand basketball but I find NBAFB fun. I love the LOTR books, movies, theme and when I play I remember scenes from the movies and it makes the game more fun. AC/DC is just an average band to me, but the songs and shots chosen for the pin are great and make it fun.
Exactly. Integration is key.
Theme matters like everything else about a pin. I bet any designers reading the rant above are laughing their @$$ off. Theme matters.
For me:
40% Theme/Art
40% Gameplay
20% Build Quality