Novi, MI
I think you are overestimating the margin on these machines.
Normally, modern companies try to price their product on what customers are willing to pay for it. The difference between what people are willing to pay and what it costs to make is the profit. This works very well if you have a very good model of the demand. Think Apple iPhones.
But in a small market like pinball machines, I suspect an older model of pricing applies, which is to take the cost (including capital costs) and add a fixed profit, such as 10%, because it can be so difficult to gauge demand. If true, there is much less wiggle room than you think.
Delta, BC
