Shadow if you are a better player - say upper 40%.
White Water if you are average or below for skill - lower 60%.
The more skilled players will start to feel like there's not really that much to do on WH20 - especially the lower playfield.
Just keep shooting the VUK, and you're pretty safe. The rest of the lower playfield is marginally utilized.
The less skilled players will usually not enjoy Shadow, because it can be brutal and they won't feel like they can accomplish much.
IMO Shadow is a much better game, but more people will probably prefer White Water as Shadow requires a higher skill level to "get to the fun part". This was my experience after owning both for many years.