I've talked to Kevin more than a few times.
He told me how much the licensing costs were.
I asked a few pointed questions and he always answered without any hesitation.
But remember that licenses are only good for a short while, and then you have to renegotiate if you want to keep them active.
Remember that any artwork has to be approved (Google how many Demolition Man translights got rejected before Snipes signed off on his likeness).
Remember that even if a license grants you the use of "sounds" from a movie, music is licensed separately. You are not going to get Little Richard for free.
Remember that a movie license does not necessarily allow you to put logos and artwork all over your website or T-shirts.