The crazy thing about pressing on with EOD is that Pinside IS their market and Pinside has spoken. This is not like Stern, where we don't fully understand their relationships with distributors around the world and how games are sold and how many they send and how particular licenses perform.
Skit-B does not have the business acumen for anything close to that. This is basically a homebrew operation that was carried further than most because they picked up a desirable license. Most of their games sold to Pinside. You remove the desirable license that appeals to Pinside from the formula, there is not much left.
Combine that with them planning to have JJP produce the game, meaning they need to "front load" their sales and send hundreds through the factory at a time. This is not a Spooky 2-game-per-week sleeper release.
And I'm not even touching the "poisoning of the well" with how they've treated their honey pot here on pinside since they don't need any more money at the moment.
That they've spent so much money and resources on the game so far (those are vacuum formed ramps we can see in the photos - further than jpop has gotten), but with no apparent business plan.... seems nuts.